The power of video continues to increase, and it shows no sign of stopping. If you’ve been thinking about using online video to grow your online presence, there’s no better time than now. Chances are a lot of your competitors haven’t jumped ship to video, so you’ll be seen as a leader in your niche if you crossover early. In this article, we’re going to cover the ways online video can grow your presence and help your business grow. Reach customers where they stand What good is video marketing if you won’t be able to reach your customers? Most people spend their time consuming online video. By creating a presence across the largest video sites, you’ll be able to grow your business. Grow your search engine presence Videos, especially YouTube, are continuing to become more search-friendly. This means people will find your videos through large video sites and also through Google search results. Often, videos will outrank websites, with little to no extra work taking place. Video is very social People love to share videos. If you can create shareable videos with compelling headlines, you’re on the fast track to online success. People are more likely to share videos, as they are more likely to be consumed. Video is educational and inspiring How often do you read an article online and leave feeling inspired? Compare that to the number of online videos you watch. People always have an extra 30 seconds, and your videos don’t have to belong to make an impact. Great targeting means Online video is a great way to target your ideal customers. No longer do you require a huge ad budget to simply survive. Just rely on your creativity and understanding of your market to create compelling videos your customers will love. Online video isn’t going anywhere Online video is just getting started. Pretty soon companies will have to set aside video marketing just to stay in business. If you start now, you’ll be well ahead of the pack. Videos lead to more sales When a person views a video, they are much more likely to buy the product compared to other marketing methods. The more videos you can create the more you’ll increase the sales of your product. Most mobile web traffic is a video
People are continuing to spend time on their mobile devices. Some statistics suggest this is eclipsing desktop internet usage. Video is the most highly consumed form of content across mobile devices. You do the math. I hope you’ve found this article valuable, and you have a greater understanding of the benefits online video can bring to your business. It’s better to experiment with online video before your competitors do. If you’re looking for even more of an upper hand it’s a good idea to consult with a video marketing professional at ArtClip Media Production. They will be able to recommend a plan of attack that will help you stand out from the rest of your competitors.
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Photos used under Creative Commons from jane.boyko, BillDamon, wuestenigel, RL GNZLZ, Visual Content, RL GNZLZ